Not All Dental Marketing Agencies Handle ADA Compliance

Why Your Dental Website Could Be at Risk

Most dental practices invest in marketing to attract more patients—but very few realize their website may be legally vulnerable.

Here’s the truth:

Not all dental marketing agencies handle ADA compliance, and ignoring it can cost your practice thousands in fines, lawsuits, and lost trust.

Let’s break down what ADA compliance really means for dental websites—and why choosing the right agency matters more than ever.

What Is ADA Compliance for Dental Websites?

ADA (Americans with Disabilities Act) compliance ensures your website is accessible to people with disabilities, including those who use:

Screen readers
Keyboard-only navigation
Voice commands
Assistive technologies

Dental websites are considered public-facing digital properties, which means accessibility is not optional.

Why ADA Compliance Matters in Dental Marketing

Many dental practices assume compliance is “extra.”

In reality, it’s a legal and ethical requirement.

Risks of a non-compliant dental website:

ADA-related lawsuits
Legal settlement costs
Forced website rebuilds
Reputation damage
Loss of potential patients

Fact: ADA website lawsuits are increasing every year—and healthcare websites are a common target.

The Problem: Most Dental Marketing Agencies Ignore ADA

Here’s what often happens:

Agencies focus only on design and SEO
Accessibility is treated as an afterthought
No audits or compliance testing
No documentation or monitoring

Pretty websites don’t protect you legally.

ADA Compliance Checklist for Dental Websites

A compliant dental website should include:

Alt text for all images
Proper heading structure (H1–H6)
Keyboard navigation support
Color contrast compliance
Readable fonts and spacing
Accessible forms and buttons
ARIA labels where needed

Geek tip: ADA compliance must be built into the code—not added later.

How ADA Compliance Impacts SEO & Conversions

Accessibility isn’t just about avoiding lawsuits—it improves performance.

Benefits of ADA-compliant dental websites:

Better user experience for all visitors
Lower bounce rates
Improved SEO rankings
Higher trust and credibility
More patient inquiries

Google favors websites that are clear, structured, and user-friendly—exactly what ADA compliance delivers.

How to Choose a Dental Marketing Agency That Handles ADA

Before hiring an agency, ask:

Do you run ADA accessibility audits?
Do you follow WCAG guidelines?
Is ADA compliance included in your web builds?
Do you provide ongoing monitoring?
Can you document compliance efforts?

If the answer is no—run.