When Dr. Tan opened his pediatric dental and vision practice in Urbana, Maryland, he had a beautiful office, a supportive team, and a solid website. But there was one thing missing—visibility. He had hired a marketing company that wasn’t delivering the results he needed; until he was told to contact Geek Dental Marketing by his friend Dr. Joel Baez at Signature Dental Group, another Google maps domination, but that’s another story!

Anyways, parents weren’t finding his practice on Google Maps, Apple Maps, or other platforms. New patient inquiries were slow. And like many pediatric dentists in the early stages of building a brand, he had one honest question:

“Is it even possible to rank at the top when we’re so new?”

At Geek Dental Marketing, we see this all the time. A great doctor. A great office. But no LOCAL SEO foundation. And that’s exactly where the transformation began.

Dr. Tan Had a Website—But It Wasn’t Local SEO or UX Friendly

When we first reviewed the PEAS website, the design was clean and modern. But behind the scenes, we noticed key issues:

  • ❌ No SEO-friendly structure (H1 tags, meta descriptions, or location-specific keywords)
  • ❌ Confusing appointment flow for parents since it had 2 different industries (Vision & Dental).
  • ❌ No clear calls-to-action
  • ❌ No content targeting phrases or strategy

The site looked great, but it wasn’t functioning as a growth tool.

“It had the right look, but the wrong structure,” our SEO strategist noted.

“We had to optimize it from the inside out.”

So we rebuilt it—not in terms of branding, but in terms of strategy. We implemented technical SEO improvements, restructured pages for Google indexing, and streamlined the appointment flow to help busy parents book faster.

Laying the Foundation: Local SEO + Reviews + UX

We applied the same formula that’s featured in our best-selling Ultimate Pediatric Dental Marketing Playbook, built specifically for pediatric dentists.

Here’s what we focused on:

✅ Rebuilding service pages with location-based SEO

✅ Creating easy-to-navigate UX with mobile users in mind

✅ Adding strong calls-to-action on every page

✅ Installing HIPAA-compliant Webchat for instant parent interaction

✅ Implementing a review generation strategy to build online trust

✅ Posting high-converting blogs targeting queries like:

  • “Pediatric dentist in Urbana MD”
  • “Gentle kids dentist near me”
  • “My child is scared of the dentist—what should I do?”

The Result: Map Domination 6-9 Months

After optimizing his website and launching our full local strategy, the results started to speak for themselves.

📍 Keyword: Pediatric Dentist in Urbana MD

  • Average Map Rank: #2
  • PEAS shows up #1 or #2 across nearly all of Urbana and the surrounding area.

📍 Keyword: Pediatric Dentist Near Me

  • Average Map Rank: #2.1
  • Even in competitive zones like Frederick and Monrovia, PEAS still dominates the Google Map Pack.

📍 Bonus: They're showing up 15–20 miles away from their location—outranking older, more established practices.

This is what we call "regional dominance"—when your practice becomes the default Google Maps result across multiple neighborhoods.

The Secret Weapon: Webchat That Converts

Another huge win came from our Webchat integration. Parents didn’t have to pick up the phone—they could just ask questions from the website.

“I didn’t realize how many people would prefer chat over calling,” Dr. Tan said.

This small shift made a huge difference—especially for parents searching on mobile late at night or during lunch breaks.

The Takeaway: A Nice Website Isn’t Enough

Dr. Tan had a polished site, but it wasn’t built for conversion or visibility. Once we layered in SEO, UX structure, content strategy, and Webchat, everything changed.

He’s now:

  • Ranking top 3 on Google Maps in 5 zip codes (4 cities around his office)
  • Booking more new patient appointments weekly
  • Receiving a steady stream of 5-star reviews
  • Competing against—and beating—larger, older practices

What Pediatric Dentists Can Learn from This Case Study

If you’re a pediatric dentist with a nice-looking website but low traffic or poor rankings, you're not alone.

The truth is, aesthetic doesn’t equal performance—especially in Google’s eyes. But when you apply the principles we use at Geek Dental Marketing (and teach in the Playbook), you unlock a different level of growth.

It takes:

  • Time
  • Consistency
  • Emotional, parent-friendly design
  • Smart, location-driven SEO
  • Trust-building tools like chat and reviews

But the payoff? It's massive.

Ready to Build a Story Like Dr. Tan’s?

We help pediatric dental practices across the U.S. go from invisible to unstoppable. Whether you need a website overhaul, stronger SEO, or more new patients per month, we have the roadmap.

📍 Start with a free strategy call.

📍 Or grab your copy of The Ultimate Pediatric Dental Marketing Playbook and see the system in full.

Let’s turn your “nice” website into a high-ranking, appointment-generating machine.

Pediatric Dental Marketing Case Study | How One Practice Ranked #1 on Google Maps

See how one pediatric dental practice ranked #1 on Google Maps through local SEO, UX improvements, and conversion-focused tools.